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A living room with blue chairs and a view of the city at night.
A cityscape at night with a lit-up highway.
A cityscape at night with a building in the foreground and a tall skyscraper in the background.
A modern apartment building with a leasing office in front.
now open off the strip.
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Brand-new Las Vegas Apartments

Now leasing off the Strip!

Turn up the charm of Vegas nights and embrace life in the spotlight at Lura Apartments (previously known as Aura Apartments)! As the city’s hottest new luxury address just off the iconic Strip, we bring together dazzling entertainment, indulgent comfort, and effortless convenience. These sleek, mid-rise apartments are your backstage pass to everything Las Vegas, with stylish interiors, resort-level amenities and controlled access parking in Lura's controlled access gated parking that lets you live like a Vegas VIP with FREE PARKING. Dive into the energy, savor the culture, and soak in the serenity—you’ve hit the jackpot with our luxury apartments in Las Vegas!

Live Beyond Ordinary

Offering a selection of spacious and modern apartments for rent, Lura Apartments gives residents an upscale experience in the newest, premier community located just off the Las Vegas Strip. Discover a treasure trove of leisure areas including a resort-style pool, a state-of-the-art fitness center, and gorgeous views of the strip. Lura Apartments features resort amenities designed for comfort and relaxation serve to rejuvenate and recharge residents for their next adventure. A high-end lifestyle lets your true self shine inside these luxury apartments where high end finishes and ultra-modern designs are all a given. Enjoy peace of mind and everyday convenience with our controlled-access gated community, featuring FREE PARKING in our gated parking garage with controlled entry, VIP parking opportunities are available, and EV charging stations designed for effortless modern living. We love pets, too! Your four-legged friends can enjoy these pet-friendly Las Vegas luxury apartments as much as you do!

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Amenities

Vegas comfort and style are waiting for you!

Our Las Vegas Strip apartments offer resort-inspired amenities that are crafted to pamper, refresh, and energize you for whatever exciting adventure lies ahead. Get ready to unwind in style and gear up for the Vegas experience of a lifetime!

Elite Amenities
Dog laying on a dog bed in a living room at Aura Vegas Apartments, Las Vegas, 89103

PET FRIENDLY

Our pet-friendly community warmly welcomes up to three furry companions with no weight limit, ensuring that every member of your family feels right at home.

Woman standing in a gym at Aura Vegas Apartments, Las Vegas

HEALTH HUB

Elevate your fitness journey in our state-of-the-art gym, where cutting-edge luxury meets wellness for an unmatched workout experience.

Two women in a swimming pool wearing sunglasses at Aura Vegas Apartments, Las Vegas, Nevada

POOLSIDE RETREAT

Dive into the good vibes at our resort-style pool, where sparkling waters and deluxe perks create the ultimate chill zone for relaxation and play.

Neighborhood

Energetic days, glowing nights.

Right in the heart of all the glitz and glamour, our apartments on the Las Vegas Strip puts you just steps away from the city’s hottest attractions and entertainment. Savor mouthwatering bites at world-class restaurants, party the night away at electrifying venues, or catch jaw-dropping shows—this neighborhood is buzzing with non-stop energy! Plus, with easy access to major employers, Harmon & Polaris, and the 15 Freeway, your commute is a breeze, leaving more time for the fun stuff. At Lura Apartments, luxury meets excitement in the city’s ultimate playground—where living your best life is the only option!

Map It Out
Excited to see what's next?

Lura Vegas Apartments are leasing for immediate move-ins and puts you steps from the Las Vegas Strip with direct pedestrian access over the Harmon Bridge without fighting traffic or struggling to find parking. Enjoy Strip views, world-class dining and entertainment at your door, and a resort-style home at 3240 W Harmon Ave. If you've been searching for luxury apartments near the Strip, this is Strip-side living done right. Your next adventure starts here!

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Modern well equipped kitchen at Aura Vegas Apartments, Nevada